Amy Sloan
Digital Marketing & Advertising Specialist
I am a dedicated digital marketing and advertising specialist focused on helping medium-sized businesses attract new customers, build brand awareness, and maximize their marketing ROI. With expertise in crafting and executing effective, data-driven marketing strategies, I help businesses like yours achieve measurable results.
My approach is practical and results-oriented, tailored to meet your specific business goals. Whether it’s optimizing your digital presence, creating compelling content, or managing multi-channel campaigns, I bring the skills and experience needed to enhance your marketing efforts and drive growth.
My Work Experience
With extensive experience in marketing and advertising, I specialize in creating and executing innovative strategies that drive growth and optimize marketing efforts for medium-sized businesses. My work spans multiple industries and channels, ensuring your marketing is efficient, targeted, and impactful. Below is a summary of my professional experience, highlighting key achievements and the value I can bring to your business.
Advertising & Marketing Manager
Optimized Campaign Management: Directed over 300 omni-platform marketing campaigns annually, managing budgets between $500K and $1M, which led to tripling the annual leads from 24,000 to over 68,000.
Enhanced Email and SMS Marketing: Developed targeted email and SMS marketing strategies, achieving a 25% improvement in email click-through rates and a 15% increase in conversion rates by leveraging marketing automation tools.
Data-Driven Decisions: Implemented advanced analytics using GA4 and Google Tag Manager to focus email automation and lead engagement tracking, ensuring meticulous monitoring of campaign performance and strategic adjustments for optimal results.
Effective Social Media Management: Led content strategy and social media management efforts, resulting in a 30% increase in followers and a 38% uplift in community engagement through a robust content calendar and consistent brand voice.
Cost-Efficient Operations: Employed advanced segmentation strategies and A/B testing to refine marketing communications, significantly reducing cost per lead by 20% while improving overall campaign effectiveness.
Vendor and Supplier Management: Negotiated contracts to secure cost savings, streamlining operations, and ensuring the timely delivery of marketing materials and services.
Advertising & Marketing Manager
Integrated Campaign Execution: Successfully executed comprehensive multimedia advertising campaigns across digital, print, and outdoor channels, enhancing brand visibility and driving audience engagement.
Content Strategy Development: Spearheaded content strategy initiatives, producing engaging marketing collateral, blogs, and social media content that strengthened brand messaging and audience connection.
Optimized Budget Management: Managed substantial advertising budgets exceeding $500K annually, ensuring strategic allocation of funds and meticulous vendor payments and invoice reconciliation.
Local Event Promotion: Collaborated with recruitment specialists to organize and promote local events, boosting community engagement and supporting brand trust initiatives through effective speaker placements and media interviews.
Brand and Business Development: Created comprehensive branding and business development materials, streamlining communication for clinical trial awareness and partnerships, and enhancing brand presence at conferences through meticulously designed booths and presentation materials.
Social Media Growth: Established and managed social media accounts, driving a 25% increase in brand awareness and fostering meaningful connections with the target audience.
Digital Advertising Innovation: Executed targeted multi-channel digital advertising campaigns incorporating audience analysis, segmentation, and customized retargeting to cost-efficiently boost brand exposure and conversions.
Website Redesigns: Directed extensive website redesigns, integrating modern design elements and enhancing user experience features, resulting in improved user satisfaction and increased conversion rates.
Vendor and Partnership Management: Cultivated strong vendor partnerships, negotiating contracts to secure cost savings and streamline operations. Oversaw the ordering and inventory of promotional items for conferences and events.
Owner, Chief Marketing Strategist
Integrated Campaign Execution: Successfully executed comprehensive multimedia advertising campaigns across digital, print, and outdoor channels, enhancing brand visibility and driving audience engagement.
Content Strategy Development: Spearheaded content strategy initiatives, producing engaging marketing collateral, blogs, and social media content that strengthened brand messaging and audience connection.
Optimized Budget Management: Managed substantial advertising budgets exceeding $500K annually, ensuring strategic allocation of funds and meticulous vendor payments and invoice reconciliation.
Local Event Promotion: Collaborated with recruitment specialists to organize and promote local events, boosting community engagement and supporting brand trust initiatives through effective speaker placements and media interviews.
Brand and Business Development: Created comprehensive branding and business development materials, streamlining communication for clinical trial awareness and partnerships, and enhancing brand presence at conferences through meticulously designed booths and presentation materials.
Social Media Growth: Established and managed social media accounts, driving a 25% increase in brand awareness and fostering meaningful connections with the target audience.
Digital Advertising Innovation: Executed targeted multi-channel digital advertising campaigns incorporating audience analysis, segmentation, and customized retargeting to cost-efficiently boost brand exposure and conversions.
Website Redesigns: Directed extensive website redesigns, integrating modern design elements and enhancing user experience features, resulting in improved user satisfaction and increased conversion rates.
Vendor and Partnership Management: Cultivated strong vendor partnerships, negotiating contracts to secure cost savings and streamline operations. Oversaw the ordering and inventory of promotional items for conferences and events.
Professional Skills
I offer a comprehensive skill set in marketing and advertising, covering a wide range of tools and techniques essential for effective brand building and audience engagement. Below are the key software, hard, and soft skills that I utilize to help achieve your business objectives.
