Digital Marketing Portfolio
My Portfolio
Showcasing Proven Results with Digital Marketing Portfolio
Experience the Impact of Strategic Marketing Solutions with My Digital Marketing Portfolio
Welcome to my digital marketing portfolio where you will see how strategic planning, execution, and meticulous optimization come together to achieve outstanding results!
Each story highlights the unique approaches I’ve taken to not only meet but surpass marketing goals. From initiating comprehensive digital marketing campaigns to refining advertising effectiveness for optimal impact, these case studies demonstrate a commitment to delivering measurable success.Facebook Lead Generation
Campaign Goal
The goal of the Facebook ad campaign was to generate 100 leads for a Phase III clinical trial for a new treatment for Type 2 diabetes.
Campaign Strategy
The campaign targeted Facebook users in the southeast US ages 30-65 who had an interest in diabetes-related topics and healthcare. The ad creative emphasized the importance of clinical trials in advancing diabetes treatment and encouraged users to learn more about participating in the trial.
Implementation
The campaign ran for 4 weeks with a total budget of $5,000. Multiple ad variations were tested to optimize performance, including different images, headlines, and calls-to-action. The campaign used Facebook Lead Ads to capture user information directly within the ad.
Challenges and Solutions:
A challenge faced was maintaining engagement and interest over the 4-week period. To address this, the campaign regularly refreshed ad creative and messaging to keep the audience engaged.
The Result
- Lead Gen Goal: 100
- Leads Generated: 250
- Conversion Rate: 25%
- Cost per Lead: $20
Facebook Brand Awareness
Campaign Goal
The goal of the Facebook ad campaign was to increase brand awareness following a company’s rebranding. The objective was to reach a broad audience of healthcare professionals, patients, and caregivers.
Campaign Strategy
The campaign focused on showcasing the company's new brand identity and highlighting its commitment to patient care and medical innovation. Ad creatives included videos, testimonials, and visuals that emphasized the company's new branding elements.
Implementation
The campaign ran for 6 weeks with a total budget of $10,000. Ads were targeted to healthcare professionals, patients, and caregivers in the company's target markets. The campaign used a mix of video ads, image ads, and carousel ads to showcase different aspects of the rebranding.
Challenges and Solutions:
One challenge faced during the campaign was ensuring consistent messaging across all platforms. To address this, the campaign team developed a comprehensive brand guidelines document and conducted regular audits of all marketing materials.
The Result
- Reach: 500,000
- Engagement: 50,000
- Brand Recall: 35%
- Positive Sentiment: 75%
Lead Generation Email Tactics
Campaign Goal
The client is a clinical trial company specializing in oncology research. They wanted to generate leads for a new clinical trial focusing on breast cancer treatment. The goal of the email campaign was to generate leads from healthcare professionals interested in participating in the clinical trial.
Campaign Strategy
The email content highlighted the importance of the clinical trial, its potential impact on breast cancer treatment, and the benefits of participation.
Implementation
The campaign consisted of a series of three emails sent over a two-week period. Each email provided valuable information about the clinical trial and included a call-to-action to learn more or sign up for participation.
Challenges and Solutions:
The success of the campaign demonstrated the effectiveness of targeted email campaigns in generating leads for clinical trials. It also highlighted the importance of providing valuable information and clear calls-to-action in email content.
The Result
- Open Rate: 25%
- Click-through Rate: 10%
- Lead Generation Goal: 200
- Leads Generated: 250
Engagement Email Tactics
Campaign Goal
The client is a healthcare organization that provides support services for patients participating in clinical trials. They wanted to improve patient engagement and retention in a diabetes clinical trial. The goal of the email campaign was to increase patient engagement and retention in the clinical trial.
Campaign Strategy
The campaign targeted patients enrolled in other clinical trial and in patient database. The email content included tips for managing diabetes, information about the benefits of the clinical trial, and motivational messages to encourage continued participation.
Implementation
The campaign consisted of a series of monthly emails sent to patients enrolled in the clinical trial. Each email included educational content, testimonials from other patients, and reminders about upcoming appointments or activities related to the trial.
Challenges and Solutions:
The success of the campaign demonstrated the importance of ongoing communication and support for patients enrolled in clinical trials. It also highlighted the impact of personalized and relevant content in improving patient engagement and retention.
The Result
- Open Rate: 30%
- Click-through Rate: 15%
- Patient Retention Goal: 80%
- Patient Retention Rate: 85%
Vlog Production: Thought Leader
Campaign Goal
The clients are industry leaders wanting to brand themselves as thought leaders with a personal brand. They sought assistance in creating engaging vlog content to establish thought leadership, engage their respective audiences, and drive engagement and growth for their personal brands.
Campaign Strategy
Working closely with the clients, I brainstormed topics, created key speaking points for each episode, transcribed the videos for accessibility, and produced the videos with professional intros, outros, music, and callouts. Additionally, I repurposed the video content by adding the transcript to a blog, enhancing SEO and reach.
Implementation
Both vlog series were published regularly on YouTube, client websites, and promoted on social media. Each episode was meticulously produced to ensure high-quality content that provided actionable insights and valuable information to the viewers.
Challenges and Solutions:
My collaborative approach and expertise in content creation and production resulted in successful vlog series that is establishing the clients as thought leaders in their industries. The outcomes demonstrate the effectiveness of strategic content creation and the value of leveraging vlogs for personal branding and industry influence.
The Result
- Average Views Per Episode: 100
- Impressive Engagement Rate: 28%
- Boost in Website Traffic: 20%